Apoorv Agarwal’s Story About How a Single Cup of Coffee Reverted His Life
- November 08, 2022
“If there’s something you really want to do in life, requite it a shot once. You might fail, but try.” – Apoorv Agarwal
Apoorv believed in pursuit his passions, so he and a friend quit their corporate jobs–he was a lawyer–and started a live entertainment and versifier management merchantry in 2018. It quickly grew in popularity and in earnings…until the unimaginable happened.
Social distancing and masks don’t make up a fun, social event. Similar to thousands if not hundreds of thousands of merchantry owners and entrepreneurs virtually the world, the Covid pandemic reverted their lives, decimating their businesses. Trying to hold on for months, Agarwal and his partner finally had to pull the plug, leaving his world reeling.
While everybody in the world was locked yonder in solitude, Apoorv attempted his hand at brewing coffee. What started as a fun lark from the unconnectedness in the world became a new suffusion of specialty coffee. Like Alexander Flemming, who discovered penicillin, Agarwal discovered a whole new way to make delicious, quality well-matured coffee by accident. It unquestionably started with a single cup of coffee. Now, his coffee is sold all over India and the world.
“As cliche as it sounds, my family is my inspiration.”
Growing up, Agarwal saw how his parents struggled to requite his family a good life. They made financial and personal sacrifices to alimony the family afloat. He decided that he would never struggle, so he worked nonflexible to wilt a lawyer. The wearisomeness and monotony of practicing law was too much, and so with the partnership of a good friend, he branched off into entrepreneurism, but we know how that ended.
Not surprisingly, it was family and friends that pushed him into his second business. In 2016, it was one of his friends who first introduced him to the world of specialty coffee at Blue Tokai in Mumbai. And without months of tasting his new well-matured coffee mash and unceasingly enjoying the rich, unvigilant flavors, his family and friends pushed him to market and sell it. Although hesitant to venture out then into the world of business, he listened to their advice, and The Simple Brew was born. Apoorv Agarwal’s mantra: “There may only be a 1% endangerment of success, but don’t leave it at a what if.”
Apoorv Agarwal checking coffee
Whether it was pushing past the wearisomeness of practicing law, rising from the carrion of a failed merchantry during the pandemic, or pursuing his passion of making the perfect cup of coffee, Agarwal was going to do whatever it took to be successful.
He learned that to be successful, there will be challenges and struggles, such as wrestling with vendors over the supply chain, trying to get them to compromise on mandatory commercial quantities, or living a somewhat lonely and isolated life as a barista and merchantry owner.
Apoorv is prepared for those considering he learned that obstacles are inevitable, but so is success, if one exercises courage. He now strives for The Simple Mash to be synonymous with a good cup of coffee and to be recognizable all over the world. Rising as one of the premiere brands of vegan and hand-crafted coffee concentrates in India and continually growing every day, The Simple Mash will be successful and so will Apoorv Agarwal, the man who dared to transpiration his life with a single cup of coffee.
