At The Barista, it’s our mission to effortlessly uplift your trademark presence at events where you need to make a lasting impression. Our mobile coffee stands and team of friendly, professional baristas squint without your visitors by providing them with spanking-new quality coffee and drinks – not to mention unbeatable service – throughout the day.
Now that face-to-face events are when in full swing without a couple of years of pandemic-related uncertainty, we thought it was a perfect time for a reminder of the value that exhibitions and trade shows can bring to your business.
Keep reading for some of the most interesting stats well-nigh exhibitions.
52% of guests at an exhibition are increasingly likely to visit a stand if they’re offering a giveaway or freebie.
Let’s squatter it, we all love a freebie. Princeton Marketing found that over half of guests at an exhibition will be drawn to a stand that’s offering a giveaway or a freebie. This could be a competition for attendees to enter, a sample or sit-in of your product, or something as simple as serving fresh coffee to your guests.
81% of trade show attendees have ownership authority.
According to CEIR, a large majority of trade show attendees (81%) have ownership authority. This highlights the importance of making a unconfined first impression at events – there’s a upper likelihood that the person you’re speaking to at your stand has some stratum of ownership influence within their company.
The stereotype attendee at a trade show spends 5.5 hours there.
Exhibitions and trade shows usually midpoint long days, both for exhibitors and guests. FaceTime found that on average, attendees spend 5 and a half hours at a trade show. That’s increasingly than unbearable time to scan the various stands and get a good idea of what’s on offer, but it’s still important to make sure your stand is worthy of visitors’ time.
Impressing potential customers with an eye-catching stand or offering something a little variegated is a wonderful idea if you’d like to take your guests from browsing to engaged. For potentially long and tiring days, looking without your guests with a unconfined cup of coffee helps them get a much-needed caffeine uplift while showing that you value their time.
Almost half of trade show attendees only shepherd one show per year.
In research conducted by Freeman Exhibit Surveys, it was found that 46% of guests at a trade show only shepherd one show a year. This stat shines a light on the importance of making a memorable first impression – if the exhibition or trade show is the only one that an attendee is visiting that year, their time is precious. This moreover shows that many guests will be true specialists in their field and will have hand-picked the one show that’s most likely to be relevant to their needs.
71% of SMEs have generated new merchantry using face-to-face networking like trade shows.
Trade shows and exhibitions can offer an incredible stream of new merchantry for smaller operations. If you don’t have the upkeep for big razzmatazz campaigns, the opportunity to get in front of your potential customers and let them know why you’re so special can be priceless. Display Wizard found that an incredible 71% of small and medium-sized enterprises won new merchantry using face-to-face networking like trade shows.
The global exhibition industry shrank by 68% in 2020
It’s no surprise that the exhibition industry took a hit in 2020, with IFI finding it contracted by scrutinizingly 70%. The good news is we’re now finally seeing people safely gather in numbers once more. The post-Covid landscape is unquestionably a fantastic opportunity to get in front of your potential customers and make an impact, as appetites for face-to-face interactions are still on the rise without a period of uncertainty.
The weightier way to vamp visitors at an exhibition is with an eye-catching stand, followed by giveaways.
While your product or service may be market-leading, if you want people to know well-nigh it, you have to grab their sustentation first. First impressions count, and that’s perhaps never truer for businesses than at an exhibition or trade show. Your stand should unmistakably convey your message, be welcoming, and make people want to hang around.
Display Wizard’s Trade Show Trends Report found that for 48% of attendees, an eye-catching stand was the number one way to vamp their attention. This was followed by giveaways, at 34%. Giving attendees a reason to visit your stand is a unconfined step toward success at your next event, and a mobile coffee bar is a perfect way to do just that.
We hope you found these exhibition and trade show statistics interesting. If you’d like to uplift your trademark presence and win merchantry at your next event, get in touch to find out how we can help you stand out with fresh, barista-made coffee.
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